The percentage of people who use search engines, over a variety of devices, is expanding exponentially. As mentioned above, customers are already primed for conversion when they do a specific search. And when they are presented with relevant search results, most customers make a beeline for the top search results. So how do you get your local businesses listed among the top search results in local SERPs? You guessed it – via local SEO. So by focusing on local SEO, not only do you get better visibility in search results, but because your business is listed among the top search results, it translates to brand credibility which will boost sales.
Remember, the higher your business ranks in local SERPs, the greater is your business brand visibility. In turn, this will lead to an increase in high-quality site traffic for your sales funnel.