SEO

7 Essential Rules for Powerful SEO Copywriting in 2021

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When it comes to SEO copywriting for your cleaning company, smart content that focuses on critical business areas and appeals to target audience always wins. In addition to on-page optimization of your cleaning services website, the primary focus of your content should be directed towards highlight the following;

  • Services provided by your cleaning company.
  • Practical problems and best-in-class solutions to those problems.
  • Common customer issues and preventive measures.
  • Customer stories that can effectively showcase your cleaning business in good light.

If you are doing all of the above, great! Only question is this – how are you ranking with your content in search results?

Remember, your content will have limited impact on your business bottom line if it fails to score top rankings in search engine results pages (SERPs). More importantly, unless you consistently create content that appeals to your target audience, you can easily get lost among the competition. Losing relevance within the digital space can happen in the blink of an eye!

It is for these very reasons that SEO copywriting for cleaning companies really matters – content that ranks is content that makes an impact.

Now most people consider anything “SEO” as complicated and difficult to navigate. But here’s the thing – if you can write content that is relevant, informative, and engaging then it automatically will make for a good read for target audiences. And if your target audiences constantly seek out your content, then that is the exact “credibility stamp” search engines need to rank you high in SERPs.

Creating Content that Ranks High in SERPs

So how do you create content that ranks well with search engines such as Google and appeals to target audiences? Well it all begins with strategic and smart SEO copywriting rules to follow when creating content for your cleaning company.

One major concern for anyone within the digital space is keeping abreast with the ever changing or rather the ever evolving nature of search engines. Constant tweaks and updates can seem confusing and challenging. However, it is important to keep in mind that these tweaks and changes are actually important – not just from the user’s perspective but also for businesses such as your cleaning company.

Why?

Because the digital space is evolving, the devices we use to navigate this space are also changing, and the preferences and requirements of users is constantly evolving. Search engines simply need to ensure they offer the best experience for everyone involved. So while it may take a little time and practice, don’t stop shy of diving into the world of SEO copywriting. With a little practice you can easily master SEO copywriting for your cleaning company.

Here is a simple SEO copywriting guide you can follow for your cleaning business. 

Top SEO Copywriting Rules for Cleaning Companies

There are a few things that you should focus on when optimizing your content. Consider the following 7 essential SEO copywriting rules for your cleaning company.

1. Keyword Research

Let’s begin with a fundamental rule – keyword research. Before you begin, it is important to first decide what you’re going to write about. You need building blocks around which you can structure your content. This is where keywords come in – the right keywords and keyphrases incorporated within your copy can help you rank high in search results for all the relevant search queries.

Start by identifying keywords that you want your cleaning company website to rank high for in search engine results. Remember, keyword optimized content will perform better in search results since it offers a more search qualified experience. And for this reason, keyword research is an integral aspect of effective SEO copywriting.

In addition to creating a list of top keywords and keyphrases, here are a few additional things you should focus on.

Keyword Intent

Why keyword intent? The reason is simple – unless you can identify or understand the intent behind users searches, it will be next to impossible to create content that matches a given search intent.

Search engines are almost obsessive when it comes matching user searches with relevant content/information.

Consider the following search queries;

  • Cleaning company services near me.
  • Cleaning company reviews.

While “cleaning company” is common to both search queries, there is a massive difference between the intent behind both search queries. So it becomes critical that you identify the keyword intent and target each keyword with the right content/page. Failing to do so will result in poor rankings in organic search results.

Keyword Stuffing

A common on-page optimization mistake that office cleaning services make centers around keyword stuffing or excessive usage of keywords and keyword phrases. First up, you are writing for people – not an algorithm. Secondly, search engines have come a long way from the days of primarily focusing only on keywords. Smart use of keywords and keyphrases is the key to quality content that is relevant for both your readers and search engines.

Early Targeting of Primary Keywords

Lastly, it is important that you focus on targeting your primary keywords early on to boost content relevance. As mentioned above, SEO optimized, quality-based and highly relevant content is what search engines want – if your content addresses this fundamental requirement, then you can be sure that search engines will reward your site with high rankings in organic search results.

One way to ensure your copy qualifies is of course to ensure your content closely matches keyword intent. Secondly, get smart about how you use your keywords in your content. Targeting your primary keyword(s) at the beginning can effectively establish relevancy of your content since it makes it easy for search engines to quickly crawl and index your content.

2. Create Content to Target Frequently Searched Queries

In addition to creating content based on your keyword research, you should also consider creating content that targets frequently searched queries – these appear as related searches at the bottom of a SERP.

What are related searches? Related search queries as the name suggests are a list of search queries used by people that can be highly relevant to some of your keywords and keyphrases, if not all of them.

You can use these related search queries to create content – it is free and can offer you with new ideas for creating fresh content. Or you can simply incorporate some of those search terms within your copy (if it makes sense and is relevant) to boost your copy in organic search results.

3. Site Speed

How does site speed fit into SEO copywriting?

Ok so did you know that site speed has and continues to be a major ranking factor? So if your site doesn’t load quickly (1-2 seconds), then you can be penalized by search engines in SERPs. Also keep in mind that users will move on to faster loading site without hesitation if your site takes too long to load.

As mentioned above, sites that take long to load often get impacted vis-à-vis visibility in SERPs. This in turn of course will impact your conversion rate, bounce rates, and page visits.

So even if you create quality-based and highly relevant content that is persuasive and informative, if your site speed is low or poor, you will lose potential traffic simply because users have short-attention spans and even shorter levels of patience!

So site speed is something you definitely should watch out for if you don’t want your content rankings to suffer.

Things to focus on to improve site speed include the following–

  • Enhance your server response time.
  • Use a responsive design for your website.
  • Ensure your content and images are optimized.
  • Make sure you use a content distribution network (CDN).
  • Get rid of unnecessary plugins

4. Role of Featured Snippets in SEO Copywriting

Featured snippets can do so much for your content in addition to pulling in traffic and expanding your content reach. Google in fact displays featured snippets to directly and quickly provide highly relevant answers to common user questions.

So what are featured snippets exactly? Well, these essentially are short “snippets” of text which feature right at the top of search results. The content used in the featured snippets are pulled from web pages – the content used in featured snippets typically includes tables, lists, steps, as well as definitions. So yes, if you can earn featured snippets, it is one of the best ways of boosting your content in SERPs.

A common and valid concern with featured snippets is that not everyone wants the long answer. And so if a feature snippet offers a general/basic answer to a search query, users might not necessarily want to click on the link.

This obviously then brings up the question – why should you focus on featured snippets when strategizing over SEO copywriting for your cleaning company? 

Ok so here’s what you need to know;

Focus on featured snippets when it is appropriate for your content and brand. So for example, if there is a search query which can be addressed in a quick and direct way (few short sentences), you can incorporate those few short sentences within your content. This boosts your chance to earn featured snippets for your content which in turn can effectively target relevant audiences. Even if users don’t click on the link, featured snippets can still give your cleaning company brand a massive boost while also establishing brand credibility.

5. Create Click-worthy Headlines

Your content can be fantastic with a sea of highly relevant information, but if it has a weak headline, users and your target audience may decide to give it skip and move to a different resource with a power-packed headline.

This is why creating click-worthy headlines for your content is an important aspect of SEO copywriting for your cleaning company.

Let’s not forget, in a highly competitive space, click-worthy headlines translates into high click-through rates (CTRs). If your CTRs are high, it can in turn boost your organic ranking – which essentially is your goal here right? So spend a little time and come up with headlines for your content that attract audience attention.

6. Optimize your Meta Data

It is important to optimize your Meta data since this help search engines effectively summarize and index your content. Search engines crawlers use Meta Data embedded in your website to understand what your page content is all about and then use that information to display snippets in SERPs.

While there are different types of Metadata, the ones you need to focus on include your Meta title and Meta description, your title tags, canonical tags, as well as Google structured data and keywords. Here we are going to focus on specifically on Meta Description and Title Tags.

Meta Description

Your Meta Description is basically the short text which appears below a link within SERPs – the text describes what the content of your page essentially contains. The purpose is to provide users with information on what the page contains and what to expect.

So take your time and write impactful and thoughtful descriptions that are clickable and show content relevance to search engines such as Google. When writing Meta descriptions, keep in mind it should be within a character limit of 135-160 and should ideally include a call-to-action (CTA).

Title Tags

In SERPs, your title tags tell search engines and users what your page content is all about, and they appear as blue text which users click on to land on your site. So optimizing your title tags with the right keywords and ensure that they are catchy and within the set word-limit (not in excess of 60 characters).

If you can do this, then there is a high probability that your title tags will be featured among the relevant search queries in SERPs.

Heading Tags

Heading tags are a part of your HTML code which help in structuring your site page content. Heading tags range from H1- H6. Of these it is the H1 tag which is the most important tag for your page. Heading tags on your web page again make it easy for search engines and site visitors to understand what your page is about and what it contains by way of content. And as such they are critical aspects of your site SEO copy.

5 Tips for Optimizing Heading Tags for your site;

  • Include keywords in your heading tags.
  • Make sure your heading tags closely match your page content and also align closely with user intent.
  • Ensure you use one H1 tag for each page.
  • Keep your heading tags short (avoid lengthy tags).
  • Ensure your page content follows a proper heading tag structure (H1, H2, H3 etc.).

7. Storytelling

Persuasive, concise, informative, highly relevant, and quality-based content is what SEO copywriting for cleaning companies should be all about – in short you should master the art of telling a great story!

Why? Because everyone loves a good story.

A major aspect of effective brand storytelling revolves around incorporating your brand story within your content in a way that will attract the attention of potential customers. However, keep in mind that impactful reading requires organic storytelling.

Brands have been using the power of storytelling to get their business in front of customers since forever.

Effectively storytelling compels readers to not only click on a catchy heading, but it slowly pulls the reader past the introduction to the move down the body of your content/story and complete reading the entire piece. If your writing is persuasive enough and relevant to their interests – your readers will not only want to read your content but they will keep coming back for more. You will become a credible go-to-source for not just your target audience but also for search engines when they notice how users make a bee-line for your content!

Lastly, a good story/content can help you effectively supercharge your organic ranking, boost site traffic, and enhance your sales conversions – everything that your SEO copywriting strategy should accomplish.

To Wrap Up

By focusing on SEO copywriting for your cleaning company, you can ensure that your cleaning business website stays competitive and enjoys high rankings in organic search results.

For this to happen, you need to ensure that you consistently create high quality and highly relevant content for your website that aligns closely with search engine ranking criteria. Carry out a periodical audit of your content, focus on on-page optimization of your office cleaning services website, and incorporate the necessary search engine updates into your text. In addition, ensure you make the necessary tweaks to your SEO copywriting strategy as and when needed.

Lastly, bear in mind that SEO copywriting requires dedicated time and effort. You don’t have to be a superbly talented writer to create well-crafted copy for users and search engines. But with a little practice and training, you can easily master the art of creating well-optimized SEO copy for your cleaning business.

Team HPSEO

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